Cold Email Crash Course

What is a Cold Email? Why has it emerged as one of the most effective practices for rapid growth? How is it different from Email Marketing?

We are waiting for you for a 2-hour crash course to discover the potential of Cold Email, explore 5 different cold mail systems and step through relevant processes, technologies and examples of related campaigns.

Who it’s for

• Marketing agencies and other B2B service businesses that want to grow
• Marketers who want to learn a new skill
• Marketing freelancers who want to get new clients
• Founders and businesses that want to grow their team and scale

Agenda

• Cold Email 101: Definition and what it is
• How effective is cold email in 2023
• What are the main use cases for cold email and who's using it
• The Cold Email process (ICP definition, List Building, create message, Follow-up, Automations, Reporting)
• Deep dive on the 5 cold email systems you need to grow your business (sales and market expansion, hiring top talent, pitching your startup to VCs, getting featured on podcasts, networking with other professionals)
• How to build the processes and team to scale your campaigns

Bonus: 5 Cold Email Sequences + SOPs to make it all work

Keynote speaker: Bill Stathopoulos, Director Strategy & Content @ Ad World, SaaS Specialist, Growth Marketer, HAU Certificate in Digital Marketing Instructor.

Event Facilitator: Konstantinos Androutsos, Data Driven Performance Digital Marketer & Analyst, Academic Advisor HAU Certificate in Digital Marketing, CMO ROIX.eu