Digital marketing sounds both exciting and chaotic. We hear about tools, platforms, campaigns, spend, cpc, cpm, and other terms that seem to belong to a world far different from the kind of marketing we learned at university.
In this event we presented digital marketing in simple words.
We explained what you need, what is important, what you should watch out for and what to expect, how you talk to people in the field, how you can judge what the "experts" tell you and offer you.
Speaker: Thodoris Moulos, CEO of GrowthRocks, Viral Loops
Venue: Theater of the Hellenic American Union