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Free Webinar: Brandformance - From Branding to Performance KPIs

Free Event ∙ Online Event

Online

From Branding to Performance KPIs

Have you ever wondered why some advertising campaigns achieve impressive results while others struggle to justify their budget?

The answer lies inbranding and performance marketing synergies

On January 20, we offered a free webinar with 4 established industry professionals and Certificate in Digital Marketing instructors, where we discussed how to create campaigns that combine branding, with targeted performance marketing activities, maximizing results.

Topics:

  • What is the role of branding in performance and how KPIs are affected 
  • How do upper funnel actions enhance performance marketing results?
  • How does SEO and Ranking relate to Branding & Performance Marketing?
  • Social Media & Performance Marketing
  • The role of Web Properties in Brandformance
  • Full funnel brandformance Strategies
  • Case studies, examples from the Greek and foreign market
  • Q&As with the speakers

Speakers

The event is for digital marketers, social media marketers, entrepreneurs and those who want to know what Performance Marketing is, how it determines the performance of a brand and advertising budget, trends and best practices.

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