Kyriakos Zenios

Kyriakos Zenios has been working professionally in SEO and Search Marketing for more than 16 years, having managed dozens of projects across different commercial sectors in Greece and abroad. He specializes in Technical SEO, in analyzing complex organic search issues, and in connecting SEO with User Experience, CRO and the commercial performance of a website.

In recent years, much of his work and research has focused on the evolution of Search through Artificial Intelligence, AI Overviews, Large Language Models (LLMs) and AI Search Engines. He studies how brands and websites can increase not only their organic presence on Google, but also their visibility, mentions and citations within AI-generated answers and modern search environments.

Over the course of his career, he has worked at companies such as Info Quest, You.gr and Fnac, gaining substantial experience in Digital Marketing and e-commerce. He then joined the technology agency ClickMedia as an SEO Specialist and later became Head of SEO. From 2016 to 2023 he served as Head of SEO at GIM Agency, where he led a team of nine SEO Experts.

Today he is Founder & CEO of Salty Digital, a specialized SEO & AI Search Agency based in Greece with an international presence. Salty Digital operates in more than 30 countries worldwide, working with businesses and brands across different markets and highly competitive industries. The company has received 8 awards for the effectiveness and innovation of its SEO projects, in recognition of the methodology, strategy and results of its work.

Salty Digital focuses on advanced SEO strategies, SEO Audits, Technical SEO, organic growth and AI Search, while also investing in research and in developing know-how and tools around AI visibility, brand mentions and citations in Large Language Models and AI search experiences. Through Salty Digital, Kyriakos has collaborated on SEO, SEO Consulting and AI Search strategies with well-known brands, with the core goal of turning organic and AI visibility into measurable business growth.

He also teaches the SEO module of the Hellenic American Union’s Certificate in Digital Marketing, sharing with participants practical knowledge and experience drawn from real SEO projects and from the ongoing changes shaping Search.