The Certificate in Digital Marketing of the Hellenic American Union was a proud sponsor of the recently concluded All Things Performance Marketing Conference 2024, which took place on January 24, 2024 at the OTEAcademy Auditorium.
Mr. Konstantinos Androutsos, Academic Advisor of the program and CMO of ROIX presented on:
"Reverse Engineering Performance Marketing on Retail Lead Generation".
and Mr. Vasilis Stathopoulos, instructor of the program for the Content Marketing sessions also presented:
"Cracking the 'Customer Acquisition Cost' Code: Advanced Full-Funnel Strategies to Get More Conversions at Lower Costs"
We would like to congratulate the organizers, Boussias Communications for orchestrating an exceptional event and providing a platform for collaboration and knowledge sharing.
Stay tuned for updates on how the Certificate in Digital Marketing, our instructors and alumni, continues to drive performance marketing excellence forward.