Learn Content Marketing tools and techniques
This Content Marketing seminar is the most comprehensive content marketing training in Greece, specifically designed for content creators and marketers who need to incorporate content into their marketing strategy to grow their business and engage their audience.
The course will help you:
- Drive sales, generate leads and increase traffic through content complementing your outbound and advertising strategies
- Keep your customers happy and engaged
- Increase brand awareness and brand loyalty
- Learn from successful case studies such as: Shutterstock, Nike, KLM, Goldman Sachs, Buffer
This is a hybrid course. You have access to a wealth of video recorded sessions and learning material followed by online live sessions on specific dates. In these live sessions we discuss Q&As based on previous video recorded sessions and introduce the next modules.
Schedule: to be announced
Contains 4 Live Sessions
Content Marketing Academy is developed and presented by GrowthRocks
GrowthRocks is an international Growth Hacking Marketing Agency that helps startups and well-established companies achieve rapid and sustainable growth. GrowthRocks is a team of growth hackers, web developers, designers, business consultants, and marketers that design and implement growth plans.
The course is offered in Greek. See more information in our Greek page.
- Content Marketing Specialists
- Content Creators
- Content editors
- Journalists
- Influencers and bloggers
- Marketing Executives
- Digital Marketers
- Social Media Managers
- Startuppers who need to create awareness for their enterprise using valuable content
- Digital Marketing programs graduates who want to specialize in content marketing
#1 Live Session - 19.00-21.00 - Welcoming & Introducton to Content Marketing
Video Module 1 – Introduction to Content Marketing
Video Module 2 - Content Strategy & Content Marketing Planning
Video Module 3 - Data-driven content
Video Module 4 – Content & Personas
Video Module 5 - Sales Funnels & Content Marketing
#2 Live Session - 19.00-21.00 - Revision Modules 1-5
Video Module 6 - Building customer relationships with memorable content
Video Module 7 – Working with Personas
Video Module 8 – Revisiting, repurposing content, content beyond personas
Video Module 9 - Content Ambassaddors & Advocates
#3 Live Session - 19.00-21.00 - Revision Modules 6-9
Video Module 10 - Content based on customer intent
Video Module 11 – Distributing content & engagement
#4 Live Session - 19.00-21.00 - Recap, Q&A