Efi Panagiotopoulou holds a BA(Hons) degree in English Language & Literature from the National & Kapodistrian University of Athens, School of Philosophy and an MA degree in Advertising & Marketing from the Business School of the University of Leeds. She also possesses a postgraduate certificate in Teaching English for International Business from the Department of Languages and International Studies of the University of Central Lancashire. She has been working with the Hellenic American Union as a Business English teacher and she has published several articles in speciazed journals on Business and Academic English in an international context. She has also worked as a Director of Studies in summer schools in the UK. She is experienced in applying innovative methods that help business people communicate more effectively, achieve high levels of competence, and make an impact.