Evripidis Gourgoulidis

With 10 full years in the Beauty Industry through 2 of the World's leading Beauty Companies, in communications and marketing positions, he believes he may know "what women want... and men want" as a cosmetics consumer.

Evripidis, after graduating from the Department of Sociology at Panteion University, continued at the Athens University of Economics and Business, doing a Master's degree on HR and completed his studies with a 2nd Master's degree at the Department of Communication and Media at the University of Athens, on Conflict Management and Communication. During his student years he was fascinated by journalism, writing articles in various magazines (CLICK, STATUS, OZON, etc.). For a short time after his studies, he was at the Greek Parliament as a scientific assistant to a member of parliament, but in the end a corporate environment was more ideal for him.

L'Oréal Hellas was an important professional school for almost 9 years, especially at a time when brand communication was evolving and moving from the analogue world of mainly paper to a more digital reality. The first generation of influencers, the great growth of websites, SoMe and digitalization in general were creating new standards in communication and marketing.

Today he is at Estée Lauder Hellas Group, the leading luxury cosmetics company, taking care of the communication of the beauty brands and the Group, in Greece and the Balkans. Estée Lauder, Clinique, M-A-C, La Mer, Bobbi Brown, Jo Malone London, Tom Ford Beauty, Darphin, etc.

Evripidis is an instructor in the Certificate in Digital Marketing.