AI for Marketers
Digital Marketing | Sales
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Harness the power of AI in marketing strategy and digital content creation
This 15-hour seminar is designed specifically for marketers. It covers everything you need to know about the latest AI tools for marketing and digital content creation. Our aim is to give you the knowledge and skills to become an AI-First Marketer. You will be able to improve your marketing strategies, analyses data with greater accuracy, and create more effective, personalized campaigns.
Whether you are an experienced marketer, or someone who loves great content and wants to keep up with the changes AI is bringing, this seminar gives you practical knowledge you can apply straight away. It is packed with examples and successful case studies. The result: your business, and the projects you deliver for your employer or your clients, become more competitive and more successful.
What makes this AI seminar different
- Less theory, more practice. The seminar focuses on practical application. You will learn tools and workflows you can start using the very next day.
- Instructors who practice what they teach. The instructors have built AI-native companies, developed AI operating systems and teach at NYU Stern. Their methods have been tested in practice, both in their own businesses and in those of their clients.
- Ready-to-use solutions for your work. The program is built around real-world marketing scenarios. You will leave with ready-made prompts, templates and proven AI workflows that you can adapt to your own needs straight away.
- Live, interactive training. All sessions are delivered live, with no pre-recorded videos. You can bring your own challenges, ask questions in real time and practice under the instructors’ guidance.
AI for Marketers is one of the most comprehensive and up-to-date digital marketing seminars on the market for learning AI tools and practices for marketing and digital content creation.
In-house training
This seminar can be tailored to your organization’s needs. Our goal is to equip your marketing team with these tools, along with an AI mindset suited to your industry. With the right AI tools, we can also help your team avoid burnout, boost productivity, and save time and resources.
Who should attend
- Marketers and marketing agencies looking to integrate AI into their services
- Entrepreneurs with experience in digital marketing, and graduates of Digital Marketing Certificate or Diploma programs
- IT professionals, technicians, engineers and developers who want to explore AI applications in marketing in greater depth
- Startup founders who want to use AI to make their marketing more efficient and their strategy stronger
- Digital transformation directors, product managers and other professionals who lead digital innovation projects
- Account managers who want to offer AI-driven solutions to their clients: better campaign performance, more satisfied clients and new upselling opportunities
- Creatives, such as art directors and video directors, who want to bring AI into their creative process
- Gain a competitive edge in the job market by learning to use AI in real-world marketing applications.
- Raise the quality of your work with ready-made prompts, templates and proven AI workflows.
- Increase your productivity and efficiency by choosing the right tools and automating time-consuming tasks.
- Expand your professional network through a community of marketers who share knowledge, experience and opportunities.
Introduction to AI for Marketers
- Introduction to advanced AI technologies and their applications in marketing
- Overview of the key AI tools for marketing operations
- Opportunities, challenges and risks of using Artificial Intelligence
- Setting up accounts on the tools used throughout the program
How to Become an AI-Native Marketer
- AI-powered Research & Strategy: Leveraging AI for market research, competitor analysis, and marketing strategy development.
- Personal AI Workspace: Creating a personalized AI workspace, tailored to your professional needs, with an analysis of tools and costs.
- Personal AI Assistant: Building your own personal AI assistant to organize and support your daily work.
- AI Agents: Creating your own personal team of AI agents that can take on and carry out specific tasks for you.
AI Workflows & Practical Marketing Use Cases
- Practical application of Artificial Intelligence in everyday marketing tasks, with ready-to-use prompts, tested workflows, and hands-on practice.
- Content Creation & Management
- Creation of professional, AI-enhanced presentations.
- Production of quality content for websites and landing pages.
- Rapid creation and optimization of product descriptions for e-commerce.
- Creation of content for social media: text, images, and videos.
- Production of long-form content, such as eBooks, guides, and in-depth articles.
- Content repurposing: converting existing content into different formats, such as from videos to articles or social media posts.
- SEO, Email Marketing & Data Analysis
- Creation of SEO-optimized articles and content.
- Leveraging AI in Email Marketing, from writing to content personalization.
- Analysis of data from websites and marketing analytics platforms to derive useful insights.
- AI Audio, Video & Avatars
- Create podcasts and professional voice-overs with AI.
- Create a personal AI avatar or use ready-made avatars to produce content.
AI Automations & Advanced Marketing Operations
- Learn how to combine automation tools with AI capabilities, creating workflows that reduce manual work and improve marketing efficiency.
- Tools & Technologies
- Automation platforms: Zapier, Make and n8n.
- AI-native automation features and tools, such as ChatGPT Scheduled Tasks, Claude and Grok.
- Connecting different applications and AI tools to perform complex tasks.
- Illustrative Use Cases
- Automated creation of presentations and reports.
- Automation of task lists and daily task management.
- Automation of communications via email and social media.
- Creation of complex, AI-powered marketing workflows.
Creating Your Own AI Knowledge Base & Custom AI Model
- Learn how to create an AI system that leverages your business's knowledge, processes, and data.
- AI Model Selection
- How to choose the right language model based on your business needs and goals.
- Company Knowledge Base
- Creation of a central knowledge base that collects and organizes corporate information.
- Custom AI Assistant
- Configuring an AI assistant that leverages your company's internal knowledge and data.
- Model Customization
- An introduction to the different techniques for adapting models, from connecting to enterprise data to fine-tuning, where required.
What our participants say
Ότι πιο άμεσα εφαρμόσιμο έχω παρακολουθήσει σε AI Webinars - Workshops. Και έχω παρακολουθήσει αρκετά...Μπράβο στην amazing team σας! Σοφία Αργυριάδου - Web Developer & Marketing Specialist, Enaevents
Η αλήθεια είναι ότι γι ακόμη μια φορά η πυκνότητα και η ποιότητα της πληροφορίας που μας μεταδίδετε με αφηνει speechless!!!! Πραγματικά ένα μεγάλο ΜΠΡΑΒΟ για τη δουλειά που έχετε κάνει!!! Αντώνης Παππάς - Founcer, CEO, Imagination Travel
Σε αυτό το cource η γνώση των εργαλείων συνδυάζεται με την στρατηγική που χρειάζεται ώστε να πάρουμε το μέγιστο αποτέλεσμα. Ως συνήθως σπουδαία δουλειά από την ομάδα του Growth Hacking Academy! Κωνσταντίνος Γερονικολόπουλος - General Manager, Global Touch
Eξαιρετικό course. Μας δίνει τα εργαλεία και πληροφόρηση για τη χρήση τους και την αξιοποίηση τους με παραδείγματα και εφαρμογές. Πήρα ακριβώς την πληροφόρηση που χρειάζομαι αυτή την περίοδο. Με το υλικό που μας δόθηκε, έχουμε τη δυνατότητα να εξερευνήσουμε αργότερα τις εφαρμογές και τις δυνατότητες που μας προσφέρουν και να επιλέξουμε αυτές που μας είναι χρήσιμες. Με χαρά θα παρακολουθήσω το ίδιο course σε ένα χρόνο από τώρα για να δω τις εξελίξεις που θα έχετε ενσωματώσει. Άντζελα Τζίφα - Deputy Director, Greek National Tourism Organisation Benelux Office
Ευχαριστώ για όλη αυτή τη συμπυκνωμένη και too the point γνώση! Εντάξει, λίγο έκαψα εγκεφαλικά κύτταρα στο τέλος, αλλά ανυπομονώ να αξιοποιήσω όλα αυτά τα εργαλεία για την παραγωγή περιεχομένου. Όλγα Πιτσάρη - Co Founder & Managing Director at BOLDOT.
Συνολικά πολύ καλή εντύπωση μου άφησε το σεμινάριο, περιλάμβανε ολοκληρωμένη εφαρμογή των ΑΙ συστημάτων τόσο σε θέματα marketing, όσο και σε θέματα management. Time saver, καθώς είδαμε πράγματα που αν τα έψαχνες μόνος σου θα σου έπαιρνε πάρα πολύ χρόνο να τα φτάσεις στο σημείο που παρουσιάστηκαν. Μπορείς να δουλέψεις απευθείας με τα εργαλεία σε ένα πολύ καλό επίπεδο από την επόμενη μέρα. Βιργινία Γκεβεντζέ - Digital Marketing Manager, Loop Media
This seminar is offered in association with:
GrowthRocks is an international Growth Hacking Marketing Agency based in UK, that helps startups and well-established companies achieve rapid and sustainable growth through data-driven decisions and customer behavioral patterns by leveraging cutting-edge technology.Their expertise is in the analysis, creation of a growth strategy and implementation across all digital marketing areas such as: Landing Pages and Websites, Onboarding procedures, Social Networks, A/B Testing, Content Marketing, Marketing Funnels and Email Marketing.
Instructors
You can register, or have your employer register you up to two days before the start date of the program if there are still available places.
Add the program to the shopping basket. The first time you place an order you need to register. For company registrations please check the box “I am booking on behalf of my company”.
Then, fill out your personal details and select an invoice or receipt to be issued.
Then, pay the tuition fee. Payment is available by:
a) debit, prepaid, or credit card (interest-free installments will be visible if available),
b) Bank payment ID, that you can use to pay at the bank or via ebanking. The full fee must be paid upon registration, or
c) IRIS and direct debiting your bank account.
Please note that once you successfully place your order you will receive an automated confirmation message. This does not mean that your registration is complete. Your place is reserved once you pay the relevant tuition fee. When payment is recorded in the system, we will contact you to confirm your registration. Employers who enroll 3 or more employees in the program receive a 10% discount on the total amount of fees. This discount is visible in the shopping cart.
Invoices are issued within 10 days after the completion of the seminar. No installments are available.
To learn more about group offerings, contact us at 210-3680911, training@hau.gr
All participants must pay the seminar registration fee prior the event starts.
In case of cancellation or non-attendance, unfortunately, the registration fees are not refundable.
If you change your plans and must cancel your registration, kindly ensure that you do this no later than February 2. In this case, you will be refunded the full amount. Unfortunately, if cancellations are made after February 2, we are unable to issue refunds, as registrations will incur costs regardless of your attendance, however we would gladly welcome a replacement attendee in your place.
Additionally, if you are unable to attend the entire seminar for any reason, we are unable to adjust or refund your registration fees.
Zoom is a web-based video conferencing tool, compatible with Mac, Windows, Linux, iOS, and Android, that allows users to meet and attend classes online. You can use Zoom from your PC or laptop, but also from your iPad or smartphone. You will have to download Zoom to one of your devices to be able to attend this program. We will send you a step-by-step guide once you register. If you use your PC or laptop you will also need a webcam, microphone, and speaker. Most computers have a microphone and speaker, but you can also use a headset with a microphone for better sound quality.
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