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Social Media and Arts Management

Culture & Arts Management
1,5 month

Social Media and Arts Management showcases the tools and skills that culture professionals need to promote cultural products, services and organizations more effectively on social media platforms.

The seminar introduces you to the role of social media and social networks in the field of Arts Management. It aims to delve in the disciplines that are needed to overcome the challenges imposed by the new digital and highly networked era.


  • Defining the social media culture
  • Social media and knowledge economy: the wisdom of the crowds
  • Arts Management and social media: changes and challenges
  • Creating cooperative networks
  • Building connections with the public: the process of ‘co-curation’
  • Using social media for fundraising
  • Planning campaigns on social media
  • Innovation and new technologies
  • Education 2.0: social media and education in cultural organizations

  • Learn at your own pace
    There are no pre-scheduled classes. You decide when and for how long you want to work with the material.
  • Certify your knowledge
    Complete at least 70% of the course and receive a Certificate of Attendance.
  • Log on and start learning right away
    You don’t need to install any software or special equipment. All you need is a good internet connection.

Lida Tsene

Lida Tsene holds a PhD from Panteion University in social media and social responsibility. She teaches Communication at the Open University of Cyprus and Cultural Communication at the Hellenic Open Un ...

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What days and hours does the seminar take place?

The seminar does not include lectures that take place on a specific day and time. You can organize your time as it suits you best by studying the provided material and doing the assignments either for a few hours every day or on the weekend.

How is the lesson conducted?

The instructor posts articles and other educational material which students have to study on the learning platform and then discuss with other participants in the forum. The lesson also includes assignments which the instructor returns back with feedback.

There are also pre-recorded lectures introducing each section. Every student has the opportunity to follow a self-paced program and organize study hours and assignments according to their own schedule and professional obligations.  

Do I need to install a special program on my computer?

No, our educational platform, Blackboard Ultra, is completely online, so you only need a computer with an internet connection.

Do I need to do my assignments in English?

No, the whole seminar is in Greek. But you need a good command of English to understand part of the educational material.  



Rich and relevant material, discussion forum and exchange of views. I learned things by looking into existing cultural organizations and their work, comparing them, and then choosing the right strategies and be judged on them.

Particularly flexible and easy to follow.

The material is interesting and useful. I learned about many modern schools and trends in the field, I kept many notes, I developed many ideas for my work, which I hope I can apply.

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