From Awareness to Conversion with the Power of Artificial Intelligence
How does Artificial Intelligence transform a company’s digital presence?
As part of the Certificate in Digital Marketing of the Hellenic American Union, an exclusive, free online webinar was held, where leading industry professionals analyzed how AI penetrates every stage of a brand’s digital journey — from awareness to conversion.
Agenda:
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How AI impacts performance marketing
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AI & Data = Decision Intelligence
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AI & Content
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AI in Social Media and content strategy
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AI & SEO: GEO (Generative Engine Optimization)
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Influencers & AI
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Live Q&A with the speakers
Speakers:
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Konstantinos Androutsos | Chief Marketing Officer (ROIX) & Academic Advisor (Certificate in Digital Marketing)
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Charalampos Kyriakou | Digital Marketing & Social Media Manager (Lidl Hellas & Lidl Cyprus)
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Kyriakos Zenios | Founder & SEO Expert (Salty Digital)
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Evripidis Gourgoulidis | Senior Communication & Public Affairs Manager Greece & Cyprus (Novo Nordisk)
Watch the video here.
