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SEO Academy

Digital Marketing | Growth Hacking
-
Duration
27 hours
Level
Intermediate
Language
Greek

Learn SEO and rank #1 page on Google

In this 33 hour intensive workshop,  you will learn how to formulate a comprehensive SEO strategy and you will practice with SEO tools.

If your customers can't find you on Google, then you are missing out a huge opportunity for gaining free website traffic and you are far behind in making your business visible on the web.

SEO Academy is a unique workshop that will help you discover SEO best practices and teach you how to implement them on your web site.

We analyze the elements of an SEO strategy and methodology, we will set objectives, we will research competition, and will show you tools to optimize your SEO strategy.

SEO Academy is developed and presented by GrowthRocks

GrowthRocks is an international Growth Hacking Marketing Agency that helps startups and well-established companies achieve rapid and sustainable growth. GrowthRocks is a team of growth hackers, web developers, designers, business consultants, and marketers that design and implement growth plans.

The course is offered in Greek. See more information in our Greek page.


  • People who have attended Digital Marketing Certificate programs or Diplomas and would like to dive deeper into SEO Marketing
  • Marketers who want to become SEO experts
  • IT graduates who want to explore SEO field
  • Business owners, startuppers who want to explore SEO capabilities for business growth
  • You will gain practical knowledge in SEO
  • You will know exactly the steps you need to follow in order to improve your website in organic results
  • You will learn frameworks and methodologies that will launch the organic rankings of your site
  • You will learn to recognize your SEO competitors, the strategies / techniques they have followed
  • You will learn to generate an SEO strategy from scratch

 

Is this program for me?

#1 - SEO Highlights

  • Intro Search Engine Optimization
  • SEO Trends, Formats & Technologies in 2021
  • Case studies
  • Ranking strategies from Google SEO, YouTube και Amazon

#2 - Advanced Keyword Research & Targeting

  • Keyword Research
  • Keyword research tools (Ahrefs, Keyword Planner, SEMRush, Keywords Everywhere κλπ.)
  • Discover high-converting keywords for your business
  • Advanced Keyword Targeting: generate leads through keyword targeting
  • YouTube & Amazon Keyword Research

Άσκηση #1: Prepare your keywords list

#3 - Develop your SEO strategy

  • Basic elements of an SEO strategy
  • Competition Analysis using Ahrefs & Similar Web:
    • Analyze competition
    • Exploit your competitors' backlinks, rankings & traffic
    • Find keyword & content gaps
  • Optimize your SEO strategy

#4 - SEO Website auditing

  • On-Page Optimization techniques
  • The SEO factors that formulate your SEO strategy
  • Optimize SEO for conversions
  • Premium SEO Audit tools (Screaming Frog, Website Auditor)

#5 - Technical SEO

  • Manage duplicate content
  • Optimize the architecture of your web site and internal linking elements
  • Website speed
  • Search Rankings & Indexability (webmaster tools)

#6 - Combine Content Marketing and SEO

  • Optimize your blog and monitor results
  • Power page
  • Content for backlinks
  • Content Framework for SEO

Άσκηση #4: Create your Power Pages

#7 - Off Page SEO & Link Building

  • Link Building Campaign
  • Avoid Negative SEO
  • Link building optunities and quality backlinks
  • Advanced Link Building Strategies
  • SEO techniques and platforms
  • App store optimization & Mobile App Marketing 
    • YouTube channel & video optimization.
    • Google My Business optimization.
    • Social media optimization.
    • Optimize για Voice Search

#8 - SEO Case Studies

  • SEO Frameworks for 10 different Business Models
  • Challenges, Opportunities & Tips for10 industries
  • Competition analysis

#9 - Workshop

Work on your own web site and develop your SEO strategy and tactics. Perform keyword research, audits, develop a content and link building strategy

You can register, or have your employer register you up to one day before the start date of the program if there are still available places. Add the program to the shopping basket. The first time you place an order you need to register. For company registrations please check the box “I am booking on behalf of my company”. Then, you fill out your personal details and you select an invoice or receipt to be issued. Then you must pay the tuition fee. Payment is available by: a) debit, prepaid, or credit card (interest-free installments will be visible if available), b) Bank payment ID, that you can use to pay at the bank or via ebanking, or c) IRIS and direct debiting your bank account.

Please note that once you successfully place your order you will receive an automated confirmation message. This does not mean that your registration is complete. Your place is reserved once you pay the relevant tuition fee. When payment is visible, we will contact you to confirm your registration.

Special discounts apply to our Digital Marketing Courses Alumnus. Contact us at 210-3680064, training@hau.gr to learn more.

Zoom is a web-based video conferencing tool, compatible with Mac, Windows, Linux, iOS, and Android, that allows users to meet and attend classes online. You can use Zoom from your PC or laptop, but also from your iPad or smartphone. You will have to download Zoom to one of your devices to be able to attend this program. We will send you a step-by-step guide once you register. If you use your PC or laptop you will also need a webcam, microphone, and speaker. Most computers have a microphone and speaker, but you can also use a headset with a microphone for better sound quality.

The seminar can be organized exclusively for your company, if there is a group of people who wishes to attend. The content, dates, and schedule will be tailored to your employees' needs. 

Instructors

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