SEO Academy
Digital Marketing | Sales
Starting Soon
Learn SEO at your own pace, and rank #1 page on Google
Learn how to design and execute an SEO strategy and practice with SEO tools. SEO Academy is a unique workshop that will help you discover SEO best practices and teach you how to implement them on your web site.
If your customers can't find you on Google, then you are missing out a huge opportunity for gaining free website traffic and you are far behind in making your business visible on the web.
In this SEO workshop we will analyze the basic elements of an SEO strategy and methodology, we will set objectives, we will research competition, and will show you tools to optimize your SEO strategy.
SEO Academy is developed and presented by GrowthRocks
GrowthRocks is an international Growth Hacking Marketing Agency that helps startups and well-established companies achieve rapid and sustainable growth. GrowthRocks is a team of growth hackers, web developers, designers, business consultants, and marketers that design and implement growth plans.
The course is offered in Greek. See more information in our Greek page.
How this Hybrid SEO course works
You have access to a wealth of video recorded sessions and learning material followed by online live sessions on specific dates. In these live sessions we discuss Q&As based on previous video recorded sessions and introduce the next modules.
Live Online Introduction Session
We kick off the program with a live introduction session, setting the stage for your learning journey.
Video Recorded Sessions and Learning Material
- Over the next 11 weeks (May 8 - 15 July), you have access 24/7 to a wealth of video recorded sessions and learning materials.
- These resources are carefully curated to deliver in-depth SEO content and insights, allowing you to study at your own pace.
3 Online Live Sessions
- On specific dates, live online sessions are scheduled, creating opportunities for interactive Q&A sessions.
- You will have the opportunity to engage with instructors, clarify doubts, and receive guidance on the previously viewed video sessions.
- You will be also introduced to upcoming modules, providing more guidance for your learning journey.
Final Live Online Session
The program concludes with a final live online session, a recap of the entire course and final Q&As.
Post-Course Recap ( & Access to learning material/videos.
Following the last live session, you retain access to the course videos for a limited period of time.
You will also a member of our Learning Group maintaining lifetime access to our Slack Channel.
- People who have attended Digital Marketing Certificate programs or Diplomas and would like to dive deeper into SEO Marketing
- Marketers who want to become SEO experts
- IT graduates who want to explore SEO field
- Business owners, startuppers who want to explore SEO capabilities for business growth
- You will gain practical knowledge in SEO
- You will know exactly the steps you need to follow in order to improve your website in organic results
- You will learn frameworks and methodologies that will launch the organic rankings of your site
- You will learn to recognize your SEO competitors, the strategies / techniques they have followed
- You will learn to generate an SEO strategy from scratch
Learning Material & Video Sessions
This course offers you
- Approx 5 hours in total of learning videos available (access to our learning platform) for 2,5 months
- Approx 250 pages of SEO notes (video notes)
- Presentation slides
- A&A discussion forums through slack channel
- 8 hours live sessions
Live Session - 19.00-21.00 - Introductions & Setting the Stage
Video Module 1 - Introduction to SEO
This lesson is an in-depth discussion on the fundamentals of SEO (Search Engine Optimization). The speaker emphasizes the importance of SEO in sustainable growth and covers various aspects, including Rich Snippets, technical SEO, social SEO, and Surround noise SEO.
- SEO’s Importance in the early stages of website development
- Why is SEO important:
- Exposure and Brand Awareness
- User Experience
- Authority
- SEO Beyond Technical Aspects: creating a comprehensive strategy that includes user experience and authority.
- Rich Snippets and Visual SEO
- SEO as a continuous Process
Video Module 2 - How SEO works
This lesson provides an introduction to the fundamental components of SEO: keyword research, on-page optimization, on-site optimization, and off-site optimization. Each component plays a crucial role in the overall SEO strategy.
Domain Ratings:
- Why is important
- How a higher domain rating helps in ranking for competitive keywords
On-Page, On Site SEO, Off-page SEO
- On-page SEO for optimizing individual pages,
- On-page SEO for overall web site structure and content optimization
- Off-site SEO – earning backlinks from other sites
Keyword Research:
- Why is important
- How it helps understanding user search behavior
- Identifying keyword opportunities.
- Creating relevant content
Setting SEO Goals:
- Setting clear SEO goals
- Different goals for different SEO strategies and type of content (i.e. educational content for user training or direct sales-focused content for e-commerce sites)
Importance of Content Quality:
- SEO optimized content: relevant keywords combined with real value content
- Engaging content
- Improved rankings
Continuous Improvement and Data Analysis:
- SEO as an ongoing process
- Data analysis for understanding traffic sources, user engagement, assessing different pages
Impact of AI on SEO: How AI is impacting SEO: tools and new approaches
The Art and Science of SEO: The art of combining the technical aspects of SEO with the art of creating engaging and valuable content.
Video Module 3 - Advanced Keyword Research & Targeting
This lesson offers a thorough understanding of keyword research, highlighting its importance in SEO and providing practical tips and strategies for effective keyword optimization.
- Types of keywords
- User intent and keyword selection
- Balancing different keyword types
- Keyword difficulty and trends
- Content strategy based on keyword difficulty
- Using SEO tools for keyword research
- Avoiding obsession with Hhigh volume keywords
- Keyword clustering
- Creating Power Pages for keyword clusters
- Using Amazon for keyword ideas
- Competitor analysis for keywords
- Prioritizing keywords based on difficulty and volume
- Integrating keywords into relevant groups
Video Module 4 - How SEO works - On Page SEO
This lesson provides a detailed overview of on-page SEO, offering practical advice and strategies for optimizing web pages effectively.
- On-Page optimization elements
- Page title optimization
- Meta description
- Headings and content structure
- Image optimization
- SEO Audit tools
- Avoiding common mistakes
- Competitor analysis
- User experience and speed
- Comprehensive SEO Strategy
Module 5 - On-Site SEO
This lesson covers the crucial aspects of on-site SEO.
- On-Site optimization
- Site architecture analysis for large websites
- Visualization of website structure
- Importance of sitemaps
- Using Screaming Frog for analysis
- Competitor analysis
Live Session - 19.00-21.00 - Recap Modules 1 to 5
Video Module 6 - Off-Site SEO
This lesson focuses on the strategies and processes involved in off-site SEO, particularly link building.
- Off-Site SEO and link building
- Building authority and brand awareness
- Guest blogging and Public Relations
- Procedure for Off-Site SEO
- Analyzing competitors’ backlinks
- Creating a ‘No-bs’ List
- Outreach and negotiation
- Content proposal and brief creation
- Importance of relevancy and quality
Video Module 7 - Rich Snippets
This lesson focuses on the concept of Rich Snippets in SEO and how they can be effectively utilized to enhance a website’s visibility in search engine results.
- Understanding Rich Snippets
- Importance of occupying space in Search Results
- Examples and comparisons
- Types of Rich Snippets
- Position Zero and featur traffic and authority
- Utilizing Schema.org for Rich Snippets
- Testing for Structured Data
- SEO beyond traffic metrics
Live Session - 19.00-21.00 - Recap Modules 6, 7
Video Module 8 - Surround SEO
This lesson delves into the concept of Surround Sound SEO, a strategy aimed at maximizing online presence across various platforms and search results.
- Concept of Surround Sound SEO
- Being everywhere in the Buyer’s Journey
- Example of a directory for specific needs
- Importance of diverse online properties
- Personal Branding example
- Strategy for multiple appearances in search results
- Maximizing visibility for various search queries
Video Module 9 - Top 10 SEO trends
This lesson provides an in-depth look at the latest trends in SEO
- Understanding the audience
- Going Beyond Google search
- Structured Data markup language
- Exceptional content
- Increasing E-A-T (Expertise, Authority, Trustworthiness)
- Investing in technical SEO
- Optimizing for featured snippets
- Readiness for voice search
- Optimizing data on YouTube
- Mobile-First indexing
Final Live Session - 19.00-21.00 - Recap & Closure
Instructors
You can register, or have your employer register you up to two days before the start date of the program if there are still available places.
Add the program to the shopping basket. The first time you place an order you need to register. For company registrations please check the box “I am booking on behalf of my company”.
Then, fill out your personal details and select an invoice or receipt to be issued.
Then, pay the tuition fee. Payment is available by:
a) debit, prepaid, or credit card (interest-free installments will be visible if available),
b) Bank payment ID, that you can use to pay at the bank or via ebanking. The full fee must be paid upon registration, or
c) IRIS and direct debiting your bank account.
Please note that once you successfully place your order you will receive an automated confirmation message. This does not mean that your registration is complete. Your place is reserved once you pay the relevant tuition fee. When payment is recorded in the system, we will contact you to confirm your registration.
Invoices are issued within 10 days after the completion of the seminar. No installments are available.
All participants must pay the seminar registration fee prior the event starts.
In case of cancellation or non-attendance, unfortunately, the registration fees are not refundable.
If you change your plans and must cancel your registration, kindly ensure that you do this no later than 5 days prior each course starts. In this case, you will be refunded the full amount. Unfortunately, if cancellations are made after this date, we are unable to issue refunds, as registrations will incur costs regardless of your attendance, however we would gladly welcome a replacement attendee in your place.
Additionally, if you are unable to attend the entire seminar for any reason, we are unable to adjust or refund your registration fees.
The seminar can be organized exclusively for your company, if there is a group of people who wishes to attend. The content, dates, and schedule will be tailored to your employees' needs.
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