Social Media and Arts Management

  • How are Culture and Arts affected by Social Media?
  • How can cultural professionals respond to demands for online competency?
  • What are the necessary tools and skills culture professionals need to develop to meet the challenges of the new digital and highly networked era?

"Social Media & Arts Managment" online seminar by the Hellenic American UnionThe popularity of social media and social networks is undeniable. Their influence can be seen in the market, businesses, and in the community in general. It is also extending to the arts and culture. The seminar, which Lida Tsene coordinates, introduces participants to the role of social media and social networks in the field of Arts Management.

Seminar Duration: October 12 – November 27 (1.5 months)
Fully ONLINE: Participate in the seminar from wherever you are! You just need a computer connected to the internet.
Flexible: No class attendance. Instead you can arrange your time for participating online in a way that is most convenient for you.
Reliable: Certificate of attendance on the condition of completing at least 70% of the exercises.
Contemporary: The seminar is conducted though Blackboard e-learning platform. No need to install any additional software. You just need to know how to use the Internet and how to send and receive emails. A good command of English in order to fulfil the reading assignments is required.
Course fees: 120€

Registration form & procedure (PDF, in Greek, 184kb)

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Course units:
• Defining the Social Media culture
• Social Media and knowledge economy: ‘the wisdom of the crowds”
• Arts Management and Social Media: changes and challenges
• Creating cooperative networks
• Building connections with the public: the process of ‘co-curation’
• Utilizing Social Media for fundraising
• Planning campaigns on Social Media
• Innovation and new technologies
• Education 2.0: Social Media and education in cultural organizations

The seminar is aimed at Social Sciences, Humanities and Schools of Fine Arts students and graduates who wish to become acquainted with Social Media and their application to Arts Management as well as to employees of cultural organizations, art managers and cultural events organizers who wish to further develop their skills in Social Media applications. 

The online seminar "Social Media and Arts Management" is organized in cooperation with the Hellenic American College / Hellenic American University.It is offered by the Hellenic American Union, a recognized Center for Lifelong Learning (ΚεΔιΒιΜ2) that has been granted a license of operation by the National Organization for the Certification of Qualifications and Vocational Guidance (ΕΟΠΠΕΠ).

Lida Tsene is the instructor of the "Social Media & Arts Managment' seminar at the Hellenic American UnionLida Tsene holds a PhD from Panteion University in social media and social responsibility. She teaches Communication at the Open University of Cyprus and Cultural Communication at the Hellenic Open University. She has worked in communications, journalism, Corporate Social Responsibility and cultural management and has organized festivals, exhibitions and educational workshops. Since 2005 she has been the Public Relations Manager of Comicdom Press. For the last several years she has cooperated with the Hellenic American Union in organizing Comicdom Con Athens, which draws more than 15,000 visitors each year. She is also coordinator of the online seminar “Cultural entrepreneurship: Designing and developing business models in the field of cultural industries”, offered by the Hellenic American Union since 2016.

Lida Tsene’s Interview at “I Poli Zei” (In Greek, June 14, 2019)

Lida Tsene’s interview at “LiFO” (In Greek, December 10, 2014)



Course Code CU809
Department Cultural Affairs
Instructor Lida Tsene
Instruction Languages EL
Level Introductory
Who should attend Graduates and students of the Social Sciences, Humanities, Economics and Schools of Fine Arts
Certificate of AttendanceYes
Offered OnlineYes
Course Fees €120.00


Days and Hours Start Date End Date Hours per Week
Online 12/10/2020 27/11/2020
Last Update At: 2020/09/16 - 10:53:14



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