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Public Relations in the Digital Era

Communication and Public Relations
Starting Soon
33 hours

Public relations is a strategic communication function that helps an organization interact with its stakeholders both to accomplish the organization's mission and to act in a socially responsible manner.

This 33-hour online program helps you gain the knowledge and skills to build and maintain a positive public image for your company. Topics include corporate reputation management, corporate social responsibility, media relations and crisis management.

Public Relations (PR) practices include communication on behalf of an individual (e.g., celebrity) or an organization (such as a business, government agency, NGO, healthcare organization, or a not-for-profit organization) with the constituent public(s) which have an implicit or explicit relationship with the individual or organization. This seminar provides a comprehensive introduction to the academic and professional fields of Public Relations (PR) including its development and history as well as a survey of contemporary PR functions, roles, methods, techniques, channels, strategies, tactics, research findings, best practices, the professional PR associations, and PR ethical codes.

Lead insructor: Athena Fradelou, Marketing Strategy & Communications Expert, Strategy Communication Officer, Learn INN ΕΚΠΑ, Lecturer, Panteion University, Marketing Communications Manager, Global Blue

Guest Speaker: Panagiotis Kakolyris, Lecturer of Intelligent Relations, European Communication Institute, Steering Committee Member of the European Network of Political Foundations, Head of International Relations Konstantinos Karamanlis Institute for Democracy, Senior Research Fellow, Centre for International & European Political Economy & Governance (University of the Peloponnese)



Definitions of Public Relations

  • Functions versus Marketing,versus Advertising
  • Code of Ethics & Ethical Dilemmas

Modern Corporate Social Responsibility

  • Definition, Benefits, Popular CSR Standards, Sustainable Development: A Global Commitment

Public Relations in the Digital Age

  • Digital PR, Earned media,social media, content marketing

Public Relations & Legislation

  • Copyright and defamation

Public Relations Strategy

  • Setting, Objectives, Methods, Management and Results

Promotion of Proposals & Speeches

  • Structure, Organization and Preparation of Speeches, Proposal Promotion Strategies, Useful Proposal Tips

Media Relations Management

  • Press Releases, Interviews, Hostile Issues Management

Crisis management

  • Crisis Categories, Crisis Preparation & Management, Media Management in Crisis

Event Management

  • 5W, Budget, Management, Event Marketing

You can register, or have your employer register you up to one day before the start date of the program if there are still available places. Add the program to the shopping basket. The first time you place an order you need to register. For company registrations please check the box “I am booking on behalf of my company”. Then, you fill out your personal details and you select an invoice or receipt to be issued. Then you must pay the tuition fee. Payment is available by: a) debit, prepaid, or credit card (interest-free installments will be visible if available), b) Bank payment ID, that you can use to pay at the bank or via ebanking, or c) IRIS and direct debiting your bank account.

Please note that once you successfully place your order you will receive an automated confirmation message. This does not mean that your registration is complete. Your place is reserved once you pay the relevant tuition fee. When payment is visible, we will contact you to confirm your registration. Employers who enroll 3 or more employees in the program receive a 10% discount on the total amount of fees. This discount is visible in the shopping cart. 

Zoom is a web-based video conferencing tool, compatible with Mac, Windows, Linux, iOS, and Android, that allows users to meet and attend classes online. You can use Zoom from your PC or laptop, but also from your iPad or smartphone. You will have to download Zoom to one of your devices to be able to attend this program. We will send you a step-by-step guide once you register. If you use your PC or laptop you will also need a webcam, microphone, and speaker. Most computers have a microphone and speaker, but you can also use a headset with a microphone for better sound quality.

The seminar can be organized exclusively for your company, if there is a group of people who wishes to attend. The content, dates, and schedule will be tailored to your employees' needs. 

Panagiotis Kakolyris
Chief Operating Officer & Head of Strategy at Socialdoo, Steering Committee Member at ENoP - European Network of Political Foundations

Ο Παναγιώτης Κακολύρης είναι επικεφαλής του ερευνητικού προγράμματος «Πολιτικό & Εκλογικό Παρατηρητήριο» στο Κέντρο Διεθνούς & Ευρωπαϊκής Πολιτικής Οικονομίας & Διακυβέρνησης τ ...

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