Cultural entrepreneurship: Designing and developing business models in the field of culture

Online seminar "Cultural Enterpreneurship" at the Hellenic American UnionFinding and developing flexible and sustainable business models is one of the most common and significant topics in the field of arts management. The seminar, which Lida Tsene coordinates, introduces participants to a variety of models and funding strategies, as well as to the development of business plans for cultural organizations and social enterprises.

The course comprises the following units:

  • Introduction to entrepreneurship and startup culture
  • Introduction to lean methodology and business plan development using a business model canvas
  • Fundraising strategies and tools
  • Digital fundraising and crowdfunding
  • Developing a funding proposal (pitching, presentation skills)

Lida Tsene holds a PhD from Panteion University in social media and social responsibility. She obtained her first degree from the Department of Communication, Media and Culture from the same university where she now works as a research and teaching associate. She has also taught at the Department of Informatics and Mass Media of the Patras Technological Educational Institute and in the post-graduate program for “Quality Journalism and New Technologies". She has worked in communications, journalism, Corporate Social Responsibility and cultural management and has organized festivals, exhibitions and educational workshops. Since 2005 she has been the Public Relations Manager of Comicdom Press. For the last several years she has cooperated with the Hellenic American Union in organizing Comicdom Con Athens, which draws more than 10,000 visitors each year. She is also coordinator of the online seminar “Social Media & Arts Management”, offered by the Hellenic American Union since 2012.

Download the participation form (212 KB) (in Greek)

A recognized Center for Lifelong Learning (ΚεΔιΒιΜ2) that has been granted a license of operation by the National Organization for the Certification of Qualifications and Vocational Training (ΕΟΠΠΕΠ).


Course Code CU906
Department Cultural Affairs
Instructor Lida Tsene
Instruction Languages EL
Level Introductory
Who should attend Graduates and students of the Social Sciences, Humanities, Economics and Schools of Fine Arts
Certificate of AttendanceYes
Offered OnlineYes
Course Fees €120.00


Days and Hours Start Date End Date Hours per Week
Online 07/05/2018 07/06/2018
Last Update At: 2018/05/11 - 16:08:08



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