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Audience Enlargement and Enrichment in the field of Culture

  Cultivating a community that respects and embraces human diversity is one of the most important global challenges of our time. One possible response to this challenge may be identified in the democratization of the cultural and creative industries. At the same time, the opening up of cultural organizations/artists/cultural managers to several different audiences serves to enrich the services offered and enhance their viability.

The seminar led by Lida Tsene and Christos Papamichail aims to acquaint participants with concepts such as diversity, inclusion, participatoriness, and accessibility, and with the way these concepts apply to the field of Culture. Participants will come into contact with theories, methodologies and tools that will allow them to take their practices and activities to the next level. The seminar is intended for cultural managers, artists and various professionals working in or for cultural establishments who wish to expand their audience, reaching out to audience groups that are regularly left out of the design and implementation of cultural activities.

The seminar is online but also includes two meetings. The first meeting is a visit to the Onassis Cultural Center and a chat with the developers of programs targeting different audiences. During the second meeting, the participants of the seminar will attend a panel discussion with professionals from the field of culture with particular experience in accessibility, inclusion and participation issues.

Topics:

• The need for audience development in modern-day cultural organizations
• Audience research and participatory planning 
• Diversity, inclusion and accessibility
• Communication, interaction and participatoriness
• Raising and managing funds
• Measurement & evaluation (social impact) and long-term viability

Lida Tsene holds a PhD from Panteion University in social media and social responsibility. She obtained her first degree from the Department of Communication, Media and Culture from the same university where she now works as a research and teaching associate. She has also taught at the Department of Informatics and Mass Media of the Patras Technological Educational Institute and in the post-graduate program for “Quality Journalism and New Technologies". She has worked in communications, journalism, Corporate Social Responsibility and cultural management and has organized festivals, exhibitions and educational workshops. Since 2005 she has been the Public Relations Manager of Comicdom Press. For the last several years she has cooperated with the Hellenic American Union in organizing Comicdom Con Athens, which draws more than 10,000 visitors each year.

Christos Papamichail is a theatrologist and actor, a graduate of the University of Athens Faculty of Theatre Studies and of "Praxi Epta" Drama School. Since 2008, he has worked as an actor, performer, dancer, instructor and production manager, and has attended several training sessions and seminars on performing arts, production planning, cultural management and sustainable cultural development. He is a fellow of Start - Create Cultural Change (Germany - Greece, 2016-2017) and Artists for a Better World - Arts and Disability (Singapore - Malaysia, 2017-2018). He is a co-founder of the collective culture group EMEIS (2014), which stages theatrical performances and holds training programs in detention centers, and of Our Festival - Meeting of Artists in Solidarity, where he has been serving as production manager since 2015. In 2016, he founded the cultural organization Liminal, aiming to apply the concepts of inclusion and accessibility to the field of Culture.

A recognized Center for Lifelong Learning (ΚεΔιΒιΜ2) that has been granted a license of operation by the National Organization for the Certification of Qualifications and Vocational Guidance (ΕΟΠΠΕΠ).

Registration Form (In Greek, 335kb)

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