Cultural entrepreneurship: Designing and developing business models in the field of cultural industries

Online seminar "Cultural Enterpreneurship" at the Hellenic American Union - Did you know that a lot of entrepreneurs used to be artists or had art education?

 - Which business model did Walt Disney follow in order to become one of the most successful businessmen of his time? 

 - What does cultural entrepreneurship mean and which tools are at our disposal for designing and developing business models in the field of cultural industries?

Appilcation form (PDF, in Greek, 163kb)

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The answers to these questions as well as the complicated dynamics of cultural management are the core of the updated, online seminar which Dr. Lida Tsene coordinates. Centering on a variety of models and funding strategies, the seminar participants will focus on the development of business plans for cultural organizations and social enterprises.

The course comprises the following units:

  • Entrepreneurship and startup culture
  • Lean methodology and developing business plans using  business model canvas
  • Fundraising strategies and tools
  • Digital marketing
  • Audience Enlargement and Enrichment
  • NEW: Crisis managment in cultural organizations

Lida Tsene holds a PhD from Panteion University in social media and social responsibility. She teaches Communication at the Open University of Cyprus and Cultural Communication at the Hellenic Open University. She has worked in communications, journalism, Corporate Social Responsibility and cultural management and has organized festivals, exhibitions and educational workshops. Since 2005 she has been the Public Relations Manager of Comicdom Press. For the last several years she has cooperated with the Hellenic American Union in organizing Comicdom Con Athens, which draws more than 15,000 visitors each year. She is also coordinator of the online seminar “Social Media & Arts Management”, offered by the Hellenic American Union since 2012.

A recognized Center for Lifelong Learning (ΚεΔιΒιΜ2) that has been granted a license of operation by the National Organization for the Certification of Qualifications and Vocational Training (ΕΟΠΠΕΠ).


Course Code CU909
Department Cultural Affairs
Instructor Lida Tsene
Instruction Languages EL
Level Introductory
Who should attend Graduates and students of the Social Sciences, Humanities, Economics and Schools of Fine Arts
Certificate of AttendanceYes
Offered OnlineYes
Course Fees €120.00


Days and Hours Start Date End Date Hours per Week
Online 06/04/2021 06/05/2021
Last Update At: 2021/03/29 - 10:35:42



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